A trip to Santa Monica, CA through fashion

VAGUE BY RICHMOND KINGSFORD IS AN ONGOING STREETWEAR EXPERIMENT CRAFTED AROUND THE IDEA OF HAVING "NO SPECIFIC VISION". OUR MISSION IS TO PROVIDE CLOTHING THAT IS CREATED AT THE HIGHEST LEVEL OF TASTE AT THE LOWEST PRICES. THE BRAND IS A MASH UP OF CONCEPTS THAT ARE INFLUENCED BY MINIMALISM AND GRAPHIC DESIGN AESTHETICS; EACH COLLECTION CONTAINS DIFFERENT BACKSTORIES WHICH TIE BACK INTO THE OVERALL THEME OF VAGUE WHILST GIVING THE IDEAS BEING PRESENTED OPPORTUNITY TO BE PUSHED FORWARD.

VAGUE features an infused flow of thoughts and impressions that have inspired Richmond and curators of high and inventive fashion. Inspired by his summer trip to Santa Monica, California, Richmond was drawn to the new culture and environment. Dedicated to embolden his perspective of this new and enlightening experience, he curated his next big project, “Horizon.” 


“Horizon”, motivated by minimalism and intentional graphical placement, contains a narrative of visual aesthetics and heightens the experience to more than just design. VAGUE inspires a story through fashion.


INCLINE MAGAZINE: For an aspiring designer, whats the best advice you would give them on creating a brand?

RICHMOND: Go all the way in. I mean 100%. Even if you literally can't put that much effort in, strive for it. 


INCLINE MAGAZINE: Who does VAGUE cater to?

RICHMOND: I think Vague caters to people who are interested in streetwear and luxury fashion. It's funny because thirty years ago those two wouldn't even be mentioned together in the same sentence, now it's a different story. The era we're currently in is one where the line between both streetwear and luxury fashion is blurred. Vague is a product of this era.


INCLINE MAGAZINE: What inspired you when you when to California?

RICHMOND: Everything from the people I met, the structure of the homes I saw and even the design of signs from different stores on Sunset Blvd. Being that California is a different environment than what I'm used to, living in Houston, I felt I was taking in every little detail of whatever I saw and thought was dope.


INCLINE MAGAZINE: How were you able to incorporate your perspective from the trip into fashion?

RICHMOND: I looked at my trip from a holistic point of view and then went on from there. Several of the designs from my ss19 collection sort of resembled tour merch. My trip wasn't a tour but that was the vibe I got which led to those specific designs. To make it simpler, I streamlined my trip into an overall feeling and tried to convey that same emotion into the designs. That same approach for the designs was taken in creating the foundation of the installation for Vague ss19.





INCLINE MAGAZINE: Why do you design and create? 

RICHMOND: To be honest I didn't even know design was a thing growing up. As a kid I never looked at the clothes and shoes I wore as something literally came from another person's mind in terms of their design. So when I learned that design is actually a thing it allowed me to look at it the same way I looked at video games growing up - something I could play with - and that excited me. I design because its fun. As far as creating, in general, thats in my nature.


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CEO RICHMOND KINGSFORD

Lynn Williams

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